Tron: Legacy Limited Engagement Event – NYC, Complete Trailer Description

By Fused Film Staff • February 27, 2010 • 4 Comments

I just got back to my apartment from the Tron Legacy special event in New York City. I was surprised when I got to the theater, only 30 minutes before showtime, to see the theater was only less than half-full. This was a very limited screening. Only five cities in the world (LA, Toronto, London and Sydney) were privileged to this event. Was there not enough buzz for this movie? No interest from movie-goers around the New York area? Or was the weather just so bad, no one wanted to make their way through it.

I started chatting to the father of a family about the original Tron. He was excited for this event and introduced the film to his very young children a few weeks before. He traveled all the way from New Jersey for this event. There were actually people from as far away as Chicago in attendance to view this very limited engagement. There was much chatter in the audience of what Disney will actually screen for a general audience. Many people thought that it would be much like Avatar Day. The day when Fox screened the first 30 minutes of Avatar two months before the release date. Some people thought the might actually show the whole movie. But nevertheless, the audience was excited for whatever was going to be on the screen. The lights dimmed and people put on their 3D glasses.

It was confirmed with the green band at the beginning that Disney was only screening a trailer. What a trailer though! From this trailer we get the first glimpse of what the story of Tron: Legacy will actually be. From what I gathered from the very brief 2 and a half minute trailer, the story will revolve around Kevin Flynn’s (Jeff Bridges) son, Sam, played by Garrett Hudlund. The whereabouts of Flynn are unknown but a cryptic message (delivered by Bruce Boxleitner) is left for Sam bringing him to the old Flynn’s Arcade. His search for his father is inside the video game, Tron, where we last saw him 28 years ago. Once in the game, we (the audience) were amazed by the 3D images of this world. Expanding and updating this video game world is simply amazing, especially in 3D and in IMAX.

All of the old favorites were there: the light cycles, light discs, the battle ships and the spectacular recognizers. Can I use the word “sexy” to describe this trailer? Yes, I can! It is as if, the director of Tron Legacy, Joseph Kosinski, physically took the cast and crew into this video game and began to shoot a movie. It looks that good! A world that is a mix between The Matrix meets, well… Tron. This got the audience really excited for the upcoming sequel. But the audiences excitement quickly turned into disappointment when the release date was revealed at the very end. December 17th 2010 is the official release date for Tron Legacy.

This begs the question: Why did Disney have this event in the first place? The trailer was going to be released next week in front of Tim Burton’s Alice In Wonderland. The movie isn’t coming out for another 10 months. How soon is too soon to create hype? I guess it’s never too soon to create hype considering this movie was featured at The San Diego Comic Con for the last 3 years. And with the success with Avatar and Avatar Day, maybe Disney would benefit from the very early buzz. Even if it was for only 2 and a half minutes. And only played once. I guess any press IS good press.

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