Buzz Blender: Peek at Universal Orlando’s Wizarding World of Harry Potter Theme Park Through Augmented Reality!
In this week’s buzz blender, instead of capturing some marketing interest piece we decided to look at something that will be opening up later this year. The magic of augmented reality has hit a new and upcoming Universal Orlando Resort. The Wizarding World of Harry Potter, the new theme park that is planned to be unveiled sometime this spring is imploring a new early marketing strategy to get people in the know of the latest and greatest theme park attraction. Below is a video that explains how to use a printed map in the Jan. 28 issue of USA TODAY to get an augmented-reality preview of the new Wizarding World of Harry Potter at Universal Orlando Resort.
Head honchos are keeping a veritable Invisibility Cloak over the landscape of the highly anticipated Wizarding World of Harry Potter which everyone has been told will open this spring, but Universal won’t say exactly when.
Since revealing various details about the $200-million-plus theme back in September, Universal executives have kept everything under wraps in away that would make Homeland Security jealous.
After viewing, go to www.harrypotter3d.com to launch the magic map. If you don’t have the newspaper, you can print this PDF map file.
Augmented Reality is becoming increasingly more popular with families and younger audiences and this strategy is just another means of creating the buzz needed for such an amazing theme park unveiling. Tourism is down but an opening of this magnitude could help boost it for the spring and the coming summer.
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