Cool: Some Fun Geek Marketing With A Clever American Psycho Billboard Ad
I saw this on Cinematical and had to post it as out Cool post because its the perfect little piece of fanboy marketing that makes me smile.
In New Zealand there is a billboard marketing their TV2 airing of Mary Harron’s film, American Psycho. The picture below is advertising the Bret Easton Ellis adaptation starring Christian Bale as Patrick Bateman and Jared Leto, Josh Lucas, Justin Theroux, Bill Sage, Chloë Sevigny, Reese Witherspoon, Willem Dafoe, and Samantha Mathis. The billboard takes on the classic business card scene we all know and I love:
“The Perfect Billboard. Eggshell white with romalian type. Nice. Raised lettering, a subtle 7 inch bone border, and just look at the tasteful thickness of the headline. All perched on four evenly spaced 3.2 metre powder coated stanchions. My god, it even has a watermark.”
Nothing better than some yuppy dudes comparing business card quality and style. American Psycho is not one of my favorite movies but it is definitely one that I think everyone should see as it is highly referenced and lots of fun to watch.
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