Comments on: Marketers Jump on Avatar Bandwagon with Augmented Reality

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By: fusedfilm

fusedfilm — Mon, 30 Nov 2009 21:38:26 +0000

I couldn't have said it better myself. I like enhanced reality rather than replacing it because it just seems like more work to go to a PC based site. One thing I love about viral marketing and augmented reality is that it feels natural to interact and not forced.

I think marketers have to really think about that because we 18-49s are pretty savy at this stuff and the less work and more natural interaction is the key to a successful campaign.

The only thing I can say about movies is especially in terms of Avatar and films like The Dark Knight is that you are dealing with a passionate fanbase who will do anything to make themselves feel part of that world so there is a difference in the consumers at that point but in terms of mainstream I am on the side of the fence where mobile is better and use of Twitter other location-based games.

By: jdegnan

jdegnan — Mon, 30 Nov 2009 19:59:13 +0000

I think you hit the big question: will consumers adapt to PC-based AR? In my opinion, it's more of a mobile device technology mainly because there's a smaller behavioral gap to overcome.

With PC-based AR, for instance, you're asking the consumer to change their behavior rather than, say, build a Facebook application (which, in itself was a natural extension of Facebook behavior in the first place).

Ultimately, we're seeing a lot of good progress being made by twitter and location-based games and that is the real bullseye for AR. Have a consumer walk in front of a billboard, let them interact with it, give them reference points that correspond with their daily life....enhance reality, don't replace it.