MovieViral News: Last Week in Viral

By MovieViral • August 31, 2009 • View Comments

This week was pretty slow for us a MovieViral, but there is still a lot to cover. But first,  you should follow @MovieViral on Twitter for the latest and most up-to-date viral and ARG news.

2012 Viral News

Just a quick little heads up – the IHC has announced that the 3rd week of challenges in their search for the post-2012 apocalypse leader has begun at the IHC’s website. You can read the entire update here.

In another update, Charlie Frost received some interesting international mail. He posted a few IHC ads which were defaced by his fans in red spray paint. These fans are from Italy, Mexico and Spain, he says.

“I am receiving reports from across the globe that The IHC is going gangbusters promoting their efforts. Below are pics sent from ThisIsTheEnd.com fans in Italy, Mexico and Spain. How do I know they’re fans? See for yourself”

You can see the pictures and read the entire article here.

On another note, I was watching Ghost Hunters when an commercial for TheIHC.com came up. I was quite surprised, to say the least. It’s very well done, the only thing I have against it is the fact they flash Colombia and the “FILM NOT YET RATED” logos, but it’s only for a few seconds. You can watch the video here.

Sony also released some new posters this week, which you can check out here.

See all of the 2012 Viral Stuff on MovieViral.com

Check Out These Other Viral Links!

• A look back at the beginning of viral marketing
• Five films that should go viral
• Inception: The anticipation of a viral
• District 9: Never before seen high-res stills
• New Surrogates pictures and some new footage in a music video
• Inglourious Basterds Review – “best film of the year” - Check that out here
• FOX asks fans to campaign for Glee

That wraps it up for this weeks viral news. For all the latest news, information, rumors, updates, reviews and whatever else you can think of regarding viral campaigns, go to MovieViral.com

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About the Author

MovieViral

MovieViral.com is a site dedicated to providing you with the best news and analysis on viral campaigns for films. We have pages with summaries for each film we are covering, but for the most up-to-date news and analysis, check out our official forum. Viral marketing is complicated to explain (try Wikipedia for a thorough explanation), but basically it’s when an entity (a film, product, brand, etc.) uses alternative methods for advertising. Most viral is located on the Internet, but there’s countless ways to go about it. We at MovieViral try to cover all viral marketing for films, but we focus mainly on full campaigns that provide at least one of two things (preferably both): More information on the story or characters of the film An interactive experience or narrative, like an Alternate Reality Game (ARG) 2008 was a landmark year for film viral campaigns, with two big hits, Cloverfield and The Dark Knight, incorporating complicated and fun ARGs. 2009 brings us even more major motion pictures with viral campaigns, and there is sure to be many more in the years to come.