NBC Aligns Brands With A-list Talent for Online Shows!
Cameron Death, the digital counterpart to NBC’s Ben Silverman is hoping to solicit advertisers to be part of the development process, integrating their brands into scripted shows from the get-go. for NBC.com.
According to AdAge.com,
Mr. Death, VP, NBC Universal Digital Studio, is shopping a development slate of seven new original series to advertisers. But unlike a lot of web-based TV shows, NBC.com’s offerings use name actors and TV-quality production values.
The article goes on to say that online viewers will be able to expect reality competition series to scripted dramas written by top notch writers and developers such as: Scott Burns (The Bourne Ultimatum), Tom Fontana (OZ), and John August (Big Fish).
The problem here is most TV audiences will be hard pressed to tune into their computers for entertainment and is something that will concern advertisers and Mr. Death.
“What I can say is it’s growing across each platform on a weekly basis,” he said. “Anyone can get a hit out there. We have the ability to sustain and grow viewership.”
NBC’s subsidiary, the Sci-fi Channel recently had some web series such as Sanctuary that gained enough of a following to get a spot in Sci-fi’s fall TV line-up. The interesting thing here is are majority of consumers ready to sit at the computer and watch TV ?…I think a certain demographics comes into play when you want to answer that question and probably older demographics are not keen on the idea so the web based programming would almost certainly have to be tailored to probably the 18-24 generation.
That being said Hulu, Vimeo have certainly allowed NBC to start this direction and and the A-list crew and cast on a web-series would definitely get my attention.
